Levi's\BBH New York
BBH scores again for Levi's and this latest action-packed outing, set to Blur's 'Crazy Beat', is no exception. Our denim-clad hunk is seen lassoing a car as it races away from him. Catching his prey, he is dragged along the dirt before he manages to get aboard this mechanical mustang. Acting a little like Stephen King's 'Christine', the car bucks and throws itself around before finally allowing our cowboy to get behind the wheel. Written by Anthony Goldstein, art directed by Gavin Lester and directed by Traktor. Produced by Zarna Mak and Bruce Wellington through Partizan.