Department of Health 'condom' by Delaney Lund Knox Warren & Partners

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Condoms are being positioned as "essential wear" in the Department of Health's latest campaign to cut the rate of sexually transmitted infections. TV and press ads, created by its advertising agency Delaney Lund Knox Warren & Partners and supported by online through Grand Union, encourages young people to carry and use condoms. The TV ad shows an amorous couple canoodling in a bar and ending up in bed together. Close-ups of their clothing labels and jewellery reveal the names of sexually transmitted Infections instead of brands. It ends with the line "Condoms. Essential wear". Online ads continue this theme.

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Released: 22 November 2006

Credits

Project
Condom essential wear
Client
Department of Health
Brief
To normalise condom use and tackle growing rates of sexually transmitted infections among 18- to 24-year-olds who are complacent about unprotected sex
Creative agencies
DLKW (TV & press), Grand Union (online)
Writers
Richard Holmes (TV), James Woods (online)
Art directors
Remco Graham (TV), Stuart Hallybone (online)
Planners
Charlie Snow/Sandya Piyasena (DLKW), Rob Forshaw (Grand Union)
Production company
Thomas Thomas
Editor
Bryan Dyke
Post-production house
Rushes
Media
Naked/Carat (TV); i-level (online)
Exposure
Television, print, radio and online

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