Nissan 'Qashqai car games' by TBWA\London and TBWA\G1-Europe

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The online spot revolves around a driver involved in the new urban sport known as Qashqai Car Games. The stunt cars used are the new Nissan models, a crossover compact car larger than a hatchback but smaller than an SUV. The driver featured in the viral shows his toughness by punching pork ribs before being slapped across the chest with fish. According to the elaborate history of the sport, it began in Berlin in 2001 by BMX enthusiast Magmus Stiller. Those who see the viral campaign are left to decide if the Qashqai Car Games are real or an elaborate hoax, with seeded sites using blogs and false news reports, which could suggest either reality could be true.

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Released: 07 December 2006


Project name 
Qashqai Car Games
Nissan Europe
Creative agency

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