European Commission 'climate change' by M&C Saatchi

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The European Commission's Environment Directorate-General is launching its first-ever pan-European advertising campaign aiming to raise awareness of climate change. The animated TV ad, created by M&C Saatchi, promotes awareness of the small things in your daily routine that can help save our planet. The 40-second cartoon spot shows four characters doing small everyday tasks such as turning off the power on a television, recycling, switching off a light and turning down a thermostat. Once they have completed these actions the characters all turn into superheroes. The animation ends with the strapline "Everyone can save the planet. You control climate change. Turn down, Switch off, Recycle, Walk, Change."

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Released: 18 January 2007


Creative agency
M&C Saatchi
Tom Spicer, Kit Dayaram
Art director
Tom Spicer, Kit Dayaram
Production company
Director/illustrator/ photographer
Yuko Kondo/Studio Plum
Peter Montgomery (M&C Saatchi), Paul McLoon (Manifesto)
Audio post-production
Sonica Music

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