Motorola 'PEBL' by 180 Amsterdam

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To mark the launch of the Motorola PEBL handset, 180 Amsterdam has developed a TV campaign, directed by David Fincher, the man behind 'Fight Club' and 'Se7en'. Compressing millions of years into 30 seconds, the TV spot depicts the development of the smooth, pebble-shaped phone over time. The ad follows the path of an asteroid as it smashes into a prehistoric landscape, where it is eroded by the elements, swallowed by a glacier and lost in the ocean. It is finally washed up on a beach as the Moto PEBL, where it is discovered by mankind.

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Released: 30 November 2005

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To launch the Motorola PEBL model
Creative agency
180 Amsterdam
Adam Chasnow and Niklas Lilja
Art director
Antero Jokinen
Josh Mandel
Media agency
Universal McCann
Dave Morrison, Jeff Baron, Robin Buxton
Production company
Anonymous Content, LA
David Fincher
Angus Wall
Post-production company
Digital Domain, Venice, CA
Audio post-production company
Mit Out Sound
Global TV

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