UN World Food Programme 'no food diet' by Leagas Delaney

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The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she then boils in a pan in front of her children until they fall asleep. In another, a businessman dressed in a pinstripe suit is shown struggling to cope with the daily challenges that Africans face. The spot ends by posting the question: "852m people live like this. Could you?"

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Released: 01 December 2005

Credits

Project
No food diet, banker, desert
Client
Greg Barrow, senior public affairs officer, UN World Food Programme
Brief
Raise the profile of, and generate funds for, the UN World Food Programme
Creative agency
Leagas Delaney
Writer
Tim Delaney
Art directors
Tim Delaney, Rob Burleigh
Planner
Tony Quinn
Producer
Michelle Hickey
Production company
Partizan
Director
Phil Jones
Editors
Joe Parsons, the Whitehouse; Rich Shaw, Swordfish
Post-production
VTR, Framestore
Audio post-production
Tape Gallery, Soho Sound Studios
Exposure
BBC World, CNN International, terrestrial TV and cinema

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