UN World Food Programme 'no food diet' by Leagas Delaney

0.0 0 Votes

The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she then boils in a pan in front of her children until they fall asleep. In another, a businessman dressed in a pinstripe suit is shown struggling to cope with the daily challenges that Africans face. The spot ends by posting the question: "852m people live like this. Could you?"

Share On:

Released: 01 December 2005


No food diet, banker, desert
Greg Barrow, senior public affairs officer, UN World Food Programme
Raise the profile of, and generate funds for, the UN World Food Programme
Creative agency
Leagas Delaney
Tim Delaney
Art directors
Tim Delaney, Rob Burleigh
Tony Quinn
Michelle Hickey
Production company
Phil Jones
Joe Parsons, the Whitehouse; Rich Shaw, Swordfish
VTR, Framestore
Audio post-production
Tape Gallery, Soho Sound Studios
BBC World, CNN International, terrestrial TV and cinema

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus