Skoda 'train' by Fallon
The latest ad in Fallon's "practical and exciting" campaign for Skoda features a dramatic train-top dash, shot in the style of 'Mission: Impossible'. The TV spot opens on a bridge, shot from 80 feet above, and follows an adrenaline-fuelled race as the star of the commercial battles along the top of a train as it speeds through a cold and rainy night. As with "fat gymnast" and "trouser press", the ad has a humorous twist: the star isn't a Tom Cruise-alike, but a slightly frumpy, middle aged personal assistant. She is hell bent on getting a message to her boss, who's sitting in the front carriage of the train.