Skoda 'train' by Fallon

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The latest ad in Fallon's "practical and exciting" campaign for Skoda features a dramatic train-top dash, shot in the style of 'Mission: Impossible'. The TV spot opens on a bridge, shot from 80 feet above, and follows an adrenaline-fuelled race as the star of the commercial battles along the top of a train as it speeds through a cold and rainy night. As with "fat gymnast" and "trouser press", the ad has a humorous twist: the star isn't a Tom Cruise-alike, but a slightly frumpy, middle aged personal assistant. She is hell bent on getting a message to her boss, who's sitting in the front carriage of the train.

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Keywords:

Fallon, Skoda, Television

Released: 23 January 2006

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Credits

Project
Skoda Train for the Octavia vRS
Client
Mary Newcombe, head of marketing, Skoda UK
Brief
The new Octavia vRS -- a car that defies expectations
Creative agency
Fallon
Writer
Lawrence Seftel
Art director
Gary Anderson
TV producer
Rachel Hough
Planner
Lucy Howard
Media agency
MediaCom
Media planner
Lizzie Nolan
Production company
Independent/Biscuit Filmworks
Director
Noam Murro
Editor
Avi Oron at Bikini Edit
Post-production
Glassworks
Audio post-production
Wave

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