Volkswagen Caddy by Rlagroup

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Rlagroup has launched its first viral campaign for Volkswagen Commercial Vehicles promoting the latest model, Caddy DSG, the first vehicle of its kind to be launched in the commercial vehicle sector. The short film cheekily points out to van drivers who get used to driving the Caddy DSG that they shouldn't forget to use their left leg when they need it. The man seen coasting up to a set of traffic lights on his pushbike is obviously a Caddy DSG driver -- he forgets all about using his left leg and falls off his bike when he comes to a stop.

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Released: 18 January 2006

Credits

Project Name
Caddy DSG
Client
VW Commercial vehicles
Creative Agency
Rlagroup
Copywriter
Peter Hardy
Art Director
Marcus Finnemore 
Director
Peter Hardy and Marcus Finnemore
Editor
Samantha Butcher
Post-production company
Rlagroup
Account Director
Samantha Butcher
Exposure
email viral

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