E4 'The Gift promo' by Channel 4 Creative Services

0.0 0 Votes

It may not be Honda "cog" or boast 250,000 balls tumbling through the streets of San Francisco (with no CGI), but E4's promo for the Cate Blanchett film 'The Gift' certainly is an eyecatching piece of advertising. It draws the viewer in as a completely serious film promo before delivering one brilliant gag as powerfully as the sledgehammer blow featured in the spot. Although Tom Cruise might fail to see the amusing side of the punchline...

Share On:

Released: 05 February 2006

Credits

Project
Promote E4 screening of The Gift
Client
E4
Creative agency
Channel 4 Creative Serivces
Director
Will Clark
Producer
Tom Law

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus