BBC Two Comedy by BBC Broadcast

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BBC Two is pushing its comedy pedigree with a series of ads starring the fluffy BBC Two figure, along with famous faces including Catherine Tate, Stephen Fry and John Bird. In the first set of promotions, created by BBC Broadcast, Tate recreates her famous schoolgirl character and her "bovvered" catchphrase. A second wave of ads, to run later this month, will feature Rob Brydon and John Culshaw, who will appear as Alan Sugar.

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Released: 01 August 2005

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BBC Two Comedy
Johanna Crotty, BBC entertainment marketing manager
Creative agency
BBC Broadcast
Charlie Mawer, BBC Broadcast executive creative director
Mark Mylod
Production company
Tomboy Films
Jane Booth through BBC Broadcast
'2' puppet
Neal Scanlon Studios
Post production

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