Mothers Against Drunk Driving 'alien' by Saatchi & Saatchi

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"Alien" is one of three executions in a Canadian TV campaign for Mothers Against Drunk Driving, urging teenagers not to drive after they have been smoking drugs. The ads eschew a preachy tone for surreal stoner humour -- in "alien", a boy's T-shirt comes to life advising three teenagers who have been smoking pot that they should stay at home and are really in no condition to drive to a party. The other ads, "Rasta" and "papers", also show inanimate objects coming to life to warn against driving under the influence, ending with the strapline: "If you're high, you can't drive." Created by Saatchi & Saatchi Toronto and produced by Reginald Pike.

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Released: 08 September 2005


MADD Canada
Saatchi & Saatchi, Toronto
Creative director
Brett Channer
Art Director
Tyler Serr
Austen Morrow
Agency producer
Anna Tricinci
Lena Beug
Production company
Reginald Pike, Toronto
Jennifer Walker
Director of photography
Marc Laliberte-Else
Executive producers
James Davis, Josefina Naduarata
Chris Van Dyke, School Editing, Toronto
Inferno artist
Dave Giles, AXYZ, Toronto
Sound design
Rocco Gagliese, Eggplant, Toronto

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