Mothers Against Drunk Driving 'alien' by Saatchi & Saatchi

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"Alien" is one of three executions in a Canadian TV campaign for Mothers Against Drunk Driving, urging teenagers not to drive after they have been smoking drugs. The ads eschew a preachy tone for surreal stoner humour -- in "alien", a boy's T-shirt comes to life advising three teenagers who have been smoking pot that they should stay at home and are really in no condition to drive to a party. The other ads, "Rasta" and "papers", also show inanimate objects coming to life to warn against driving under the influence, ending with the strapline: "If you're high, you can't drive." Created by Saatchi & Saatchi Toronto and produced by Reginald Pike.

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Released: 08 September 2005

Credits

Client
MADD Canada
Agency
Saatchi & Saatchi, Toronto
Creative director
Brett Channer
Art Director
Tyler Serr
Copywriter
Austen Morrow
Agency producer
Anna Tricinci
Director
Lena Beug
Production company
Reginald Pike, Toronto
Producer
Jennifer Walker
Director of photography
Marc Laliberte-Else
Executive producers
James Davis, Josefina Naduarata
Editor
Chris Van Dyke, School Editing, Toronto
Inferno artist
Dave Giles, AXYZ, Toronto
Sound design
Rocco Gagliese, Eggplant, Toronto

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