BBC Four 'take a fourth look', by BBC Broadcast

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BBC Broadcast has created a series of idents for BBC Four, with what looks like one image, but is actually an optical illusion that unfolds through a sequence of four frames. The idents, featuring images as diverse as flying birds, an office and a lake, will launch for the channel's autumn season from September 10 and have been designed to challenge viewers' perceptions of the world.

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Released: 10 August 2005

Credits

Project
BBC Four Idents "take a fourth look"
Client
Sarah Everritt and Kate Sullivan, BBC Four
Agency
BBC Broadcast
Creative
Anthony James and Steven Aspinall
Designer
Sohail Raja and Martin Shannon
Creative director
Steven Aspinall and Basi Akapabio
Director of photography
Clive Tickner
Off line edit
Alex Lee, Blue Post Production
Flame
Chris Mortimer, Blue Post Production
Audio/music composition
Richard Martin, Blue Post Production
Post-production producer
Chris Rayner, Blue Post Production

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