NSPCC 'talk 'til it stops', Saatchi & Saatchi

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Smith & Foulkes, the animators of the Honda "grrr" spot, have turned their hands to a £1.35m charity ad campaign for the NSPCC showing a menacing, shadowy male figure hurling abuse at a frightened little boy in a darkened room in a house. Another scene shows a girl being physically abused in a car park by an angry mother. In each scene, a speech bubble floats out of the mouths of concerned onlookers and moves towards the child, protecting them from abusers.

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Released: 13 September 2005

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John Grounds, director of communications, NSPCC
Creative agency
Saatchi & Saatchi
Joel Bradley
Art director
Graham Lang
Smith & Foulkes
Leigh Park
TV producer
Toby Clifton
Media agency
Zenith Optimedia
Media planner
Sheila Bowden
Production company
Adam Foulkes, Alan Smith
Audio post-production

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