EA Sports Fifa '06 'winner stays on' by W&K Amsterdam
Wayne Rooney plays up to his reputation as a hotheaded footballer in the new spot for EA Sports' 'Fifa '06' computer game. The campaign also features Ronaldinho, and in the television spot "winner stays on" he is shown getting into a furious battle with Rooney, before having to leave the field after Manchester United defeats Brazil 4-1. However he gets his chance to exact revenge immediately after being summoned to play for Barcelona in the next game. The ad ends with the strapline: "You play, they obey."