EA Sports Fifa '06 'winner stays on' by W&K Amsterdam

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Wayne Rooney plays up to his reputation as a hotheaded footballer in the new spot for EA Sports' 'Fifa '06' computer game. The campaign also features Ronaldinho, and in the television spot "winner stays on" he is shown getting into a furious battle with Rooney, before having to leave the field after Manchester United defeats Brazil 4-1. However he gets his chance to exact revenge immediately after being summoned to play for Barcelona in the next game. The ad ends with the strapline: "You play, they obey."

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Released: 26 September 2005

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Credits

Ad agency
Wieden & Kennedy Amsterdam
Campaign
Fifa '06
Client
Electronic Arts (Clive Downie, Trevor Uzice, Ian McGregor, Dave Sullivan)
Art director
Rachid Ahouyek
Copywriter
Jon Burden
Creative director
Don Shelford and Joe DeSouza
Producer
Trudy Waldron
Production company
Stink
Director
James Brown
Post-production
TVC Soho
Editor
Mark Arrans
Sound
Alex Nicholls-Lee and Oli Usher @ Scramble Sound
Exposure
Europe, Middle East, and Hispanic markets in the US

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