Smirnoff 'triple distilled' by JWT

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Running on Sky Digital, the new commercial is designed to highlight the fact that Smirnoff is tripled distilled. The ad is in three segments and after each one the viewer has to press the red button to see the next. In the first segment a man tells his lover he knows she's had an affair and that he is leaving her. In the second, by repeating the same scene but removing action and dialogue, the man tells the woman he has been unfaithful. In the third, an even more edited version, he simply tells her he loves her.

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Released: 05 October 2005

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Credits

Client
Diageo UK
Creative agency
JWT London
Writer
Richard Baynham
Art director
Ian Gabaldoni
Planner
Daniel Hill
Media agency
Carat, London
Media planner
Adam Rattner
Production company
MJZ
Director
Frederik Bond
Editor
Tim Thornton-Allan, Marshall Street Editors
Post-production company
Moving Picture Company, London
Audio post-production
Wave, London

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