Nike 'cause' by Wieden & Kennedy Amsterdam

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Nike moves to reclaim the beautiful game in this World Cup ad starring one-time footballer Eric Cantona. Gone is the high concept, urban streetscape and trendy soundtrack of football ads of yore. This spots starts in a television studio where football pundits are discussing a match until Cantona stages an coup. Cantona laments that liars and cheaters [sic] are making a fool of the game. But against a backdrop of some of the world's best footballers in action, including Wayne Rooney and Thierry Henry, he declares: "I am here to remind the world that this game is about skills, heart, honour, joy, team spirit... Together -- me and you -- we can make it beautiful again. Beautiful!" The ad backs the launch of Eric Cantona's internet television station Joga TV, which can be seen on

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Released: 22 February 2006


World Cup 2006 'cause'
Paolo Tubito, marketing director, and Adam Collins, brand communications manager EMEA at Nike
To create a worldwide multimedia campaign that reinforces Nike's position as the sole custodian of beautiful football
Wieden & Kennedy Amsterdam
Executive creative directors
Al Moseley and John Norman
Creative directors
Alvaro Sotomayor and Mark Hunter
Johan Dahlqvist, Carlo Cavallone, Joe Staples, Rachid Ahouyek and Jon Burden
Sid Daffarn and Veronika Kaufmann
Production company
Smith & Sons
Ulf Johansson
Philippa Smith
Russell Icke at the Whitehouse London
Post-production company
Moving Picture Company
Audio post-production company
Wave London
'Cause' by Barbatuques
Media agency
Global television, cinema and internet

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