Hellmann's 'cheese and tomato' by Lowe London

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British celebrities including Chris Eubank, Kim and Aggy, Diarmuid Gavin and Malcolm McLaren all feature in Lowe London's new ad for Hellmann's. The 30-second TV spot, "cheese and tomato", shows the celebrities in an impassioned debate about the best way to make a cheese and tomato sandwich. The camera cuts quickly between people, as the debate ranges from the thickness of the bread, the texture of cheese, the type of tomato, and whether it's better to cut sandwiches into triangles or squares. Despite different preferences, everyone is in agreement that Hellmann's is the best mayonnaise.  The spot ends with voiceover: "You create the sandwich. Hellmann's makes it."

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Released: 10 April 2006

Credits

Project name
Hellmann's makes it
Client
Harry Tullis, Hellmann's Brand Development Director, Unilever
Brief
Highlight Hellmann's accessible, warm and witty personality by celebrating people's quirky food choices and the ultimate pleasure that Hellmann's brings to the palate.
Creative agency
Lowe London
Writer
Sam Cartmell
Art director
Jason Lawes
Planner
Kylie Pattman
Media agency
MindShare
Planner
Mike Mulholland
Director
Jorn Threlfall
Producer
Paul McPadden at Outsider
Editor
Adam Ruud, Metropolis
Post-production
Blue
Audio post-production
Blue
Exposure
National television

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