General Motors 'prison' by 180 Amsterdam
A new ad campaign by 180 Amsterdam for the Opel three-day test drive has been launched, which reminds people that you don't get the chance to "test drive" big, important decisions in life like you do a new Opel. The "prison" spot is one of five television commercials, which features an incarcerated man, who has been in prison for only three days, asking a prison guard if there is a minimum security option. The campaign includes five commercials, print and outdoor executions as well as direct marketing and online activities. The other spots feature a newlywed husband returning his bride to her father, a scientist who has had enough in an Antarctic weather station, a Foreign Legion recruit anxious to return home, and a patient who wants her sex change surgery reversed, all after only three days.