General Motors 'prison' by 180 Amsterdam

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A new ad campaign by 180 Amsterdam for the Opel three-day test drive has been launched, which reminds people that you don't get the chance to "test drive" big, important decisions in life like you do a new Opel. The "prison" spot is one of five television commercials, which features an incarcerated man, who has been in prison for only three days, asking a prison guard if there is a minimum security option. The campaign includes five commercials, print and outdoor executions as well as direct marketing and online activities. The other spots feature a newlywed husband returning his bride to her father, a scientist who has had enough in an Antarctic weather station, a Foreign Legion recruit anxious to return home, and a patient who wants her sex change surgery reversed, all after only three days.

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Released: 11 April 2006


Olivier Danan, General Motors brand communications director; Christine Sommerlad, brand communication manager; Tamas Bator, advertising manager
Project name
Three Day Test Drive
180 Amsterdam
Executive Creative Director
Richard Bullock
Creative Director
Adam Chasnow
Creative Team
Daniel Carlsson, Peter Laurelli, Adam Chasnow, Richard Bullock
Executive Agency Producer
Peter Cline
Agency Producer
Nick Felder
Assistant Producer
Kate Morrison
Account Handling
Natalie Graeme                       
Sebastian Gunnewig
Business Affairs Manager
Chris Barrand, Terri DiPaolo
Production Company
Hungry Man, New York
David Shane
Carl Nilsson
Executive Producer
Tim Nunn
Marc Grill
Editing Company
Johnny Bongo
Allistar Jordan
Will Judge
Post Production House
Moving Picture Company, London
Music Company
JSM Music              

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