O2 'it's your O2' by Vallance Carruthers Coleman Priest

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O2 has launched a new £10m brand refresh in the form of an ad campaign created by Vallance Carruthers Coleman Priest. "It's your O2" builds the brand further while maintaining the key elements of its iconic blue and bubbles, which are used to demonstrate the sophistication of mobile services and the role mobile plays in our lives today.The 50-second advertisement includes new animation techniques used for the first time in the UK, to create exciting new visual effects to promote O2's fresh thinking, innovation and creativity. Two further executions have been created to combine the new look and feel of the refresh as well as integrating consumer propositions.

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Released: 09 May 2006

Credits

Client
O2
Agency
Vallance Carruthers Coleman Priest
Creative director
Rooney Carruthers
Art director
Tony Hector
Copywriter
Paul Kemp
Planner
Sophie Maunder
Account director
Sue Workman
Director
Ivan Bird
Production company
Serious
Post production
The Mill

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