Tango 'bravo' by Clemmow Hornby Inge

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Clemmow Hornby Inge has created a new viral ad for Tango, which is a spoof of Fallon's Sony Bravia campaign. Tango filmed the campaign on a shoestring budget in North Swansea, as opposed to San Francisco, and the balls have been replaced by a variety of bouncing fruits to represent all of the Tango Clear flavours. Over 43 crates of fresh apples, watermelons, kiwis, oranges and apples were used during the production. The spoof film is set within a fake website 'The Swansea North Residents Association'. The site depicts the local residents' outrage at their local area being destroyed by fruit during the making of the advertisement. The spot is set to Jose Gonzalez track 'Heartbeats'.

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Released: 15 April 2006

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Credits

Project name
Bravo
Client
Richard Collins, Director of Brand Marketing, Britvic
Brief
"Entertaining fruity refreshment"
Creative agency
Clemmow Hornby Inge
Art director
Micky Tudor
Writer
Micky Tudor
Planner
Ben Southgate, Oliver Egan
Media agency
MindShare
Media planner
Mark Holden
Media spend
£180,000
Production company
Thomas Thomas Films
Director
Jim Gilchrist
Editor
Amanda Perry @ Peep Show
Post-production
The Mill
Music
'Heartbeats' by Jose Gonzalez - laid at The Mill
Exposure
UK
Supporting website
Hall Moore CHI

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