Nationwide 'student' by Leagas Delaney
Nationwide Building Society has unveiled its latest TV work, which highlights its status as a fair and easy building society, in contrast to the service provided by the banks. Developed by Leagas Delaney, "student" opens on a student trainee asking the bank manager, played by TV comic actor Mark Benton, how banks make money out of credit cards. Benton describes a scenario where the student buys a mountain bike. "Or lingerie for my girlfriend," the student corrects him. Benton goes on to teach the student how the bank manages to extract the maximum amount of interest from its customers' credit card balances. The student questions whether the bank's customers know this. Benton replies: "Do they know you ride a mountain bike in women's lingerie?"