Nationwide 'student' by Leagas Delaney

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Nationwide Building Society has unveiled its latest TV work, which highlights its status as a fair and easy building society, in contrast to the service provided by the banks. Developed by Leagas Delaney, "student" opens on a student trainee asking the bank manager, played by TV comic actor Mark Benton, how banks make money out of credit cards. Benton describes a scenario where the student buys a mountain bike. "Or lingerie for my girlfriend," the student corrects him. Benton goes on to teach the student how the bank manages to extract the maximum amount of interest from its customers' credit card balances. The student questions whether the bank's customers know this. Benton replies: "Do they know you ride a mountain bike in women's lingerie?"

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Released: 06 June 2006

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Credits

Project name
Student
Client
Peter Gandolfi, head of brand marketing, Nationwide Building Society
Brief
to continue to highlight the advantages of being a Nationwide customer
Creative agency
Leagas Delaney
Copywriter
Rob Burleigh
Art director
Rob Burleigh
Planner
Tony Quinn
Media agency
Mediaedge:cia
Media planner
Seanne Ryder
Media spend
£9m
Producer
Matthew Jones, Leagas Delaney; Linda Peryer, Moon; Mary Francis, Paul Weiland Film Company
Production companies
Moon, Paul Weiland Film Company
Director
Armando Iannucci
Editor
Adam Spivey at Speade
Post-production company
The Mill
Audio post-production company
750mph and Jungle
Exposure
National television

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