Coke Zero 'chute' by Cossette Communication Group, Toronto

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The Coke Zero ad from Cossette Communication Group, Toronto, shows a man falling through the sky with no parachute, showing little concern and sure he is dreaming because his coke bottle unbelievably claims it contains no calories. Sadly, he is told by a nearby parachutist that he is not dreaming, Coke Zero does indeed lack calories and he is in fact hurtling towards the ground. He grabs onto the parachutists leg for support and the spot ends with the tagline 'you are not dreaming. Real Coca-Cola taste, zero calories'.

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Released: 13 June 2006

Credits

Agency
Cossette Communication Group, Toronto Group
Creative Directors
Darren Clarke, Daniel Vendramin
Copy Writer
Chris Duffett
Art Director
Guybrush Taylor
Agency Producer
Colleen Floyd
Director
Michael Downing D.O.P.: Andre Pienaar
Executive Producer
Aerin Barnes
Editor
Brian Williams
Post Production
Topix, Toronto
Inferno Artist
Ian Morehead
Designer / Inferno Artist (End Mnemonic)
Julia Deakin
Producer
Laurie Kerr
Music House
Eggplant, Toronto

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