Ribena 'currant affairs' by M&C Saatchi

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M&C Saatchi follows the fate of a blackcurrant who fails to make it into Ribena Really Light in the latest £2m campaign for the brand. The agency was handed the brief to remind people that just as many of Britain's blackcurrants make it into Ribena Really Light, but very few calories do. The new "currant affairs" spot shows a Ribena blackcurrant that does not make it into the bottle and reaches a sticky end after falling out of a hot air balloon. The campaign will use TV, cinema, press and poster activity.

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Released: 07 April 2006

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Credits

Project name  
Currant affairs
Client   
Duncan Bull, Ribena group brand manager
Agency
M&C Saatchi
Copywriter
Orlando Warner
Art director
Simon Briscoe
Planner
Bridget McCann
Media agency
MediaCom
Media spend
£2m
Production company
Tandem Films
Producer
Mike Bell & Lynn Hollowell
Director/photographer/illustrator
Mark Wearing
Post production company
Moving Pictures Company

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