Peugeot 'surprising diesel' by Euro RSCG London

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Euro RSCG London's new global TV and cinema campaign to promote the Peugeot 307 HDi focuses on the "smoothness" of its diesel engine. The ad opens with a little girl carefully painting at what looks like a table. She dips her brush in a glass of water beside her and meticulously colours in the picture, before resting her paintbrush in her mouth. The camera then reveals the girl is sitting in the back seat of the Peugeot 307 HDi. The commercial ends with the line: "the new smoother 307 HDi: the surprising diesel."

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Released: 02 August 2006

Credits

Client
Peugeot
Brand
Peugeot 307 HDi
Advertising agency
Euro RSCG London
Art director
Dave Prater
Copywriter
Imran Patel
Planner
Richard Kelly
Media agency
OMD
Media planning
Nadine Turner
Producer
Simon Chater-Robinson
Production company
Bandits
Director
David Lodge
Director of photography
Alex Barber
Post-production
MPC
Audio post-production
Scramble

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