Schweppes 'you know how' by Mother

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Coca-Cola is relaunching Schweppes with its biggest investment in the brand to date. Developed by Mother, the campaign positions Schweppes as the definitive mixer and adult soft drink range, using the new brand strapline: "Sch... you know how". Three executions showcase ordinary people mixing drinks in extraordinary ways inspired by the Schweppes "know how". The quirky ads feature a memorable soundtrack from 1943, 'Cocktails for Two' by Spike Jones and The City Slickers. The promotion will target consumers as well as the lucrative on-trade market, heightening competition with arch-rival Britvic.

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Released: 02 August 2006

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Project name
Schweppes "you know how"
Fiona Hope, marketing manager, Coca-Cola GB
To position Schweppes as a quality definitive mixer so consumers can make the best drinks at home and ask for it by name
Creative agency
Media agency
Media planner
Mike Cookson/Rachel Winter
Production company
Gregers Dohn at Nostromo (Stockholm)
Swiss (Stockholm)
Audio post-production
Ben Leeves atGrand Central
National television; cinema

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