Dymo 'smile' by BrandBuzz New York

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New York-based BrandBuzz has created an amusing campaign for Dymo labels, which is showing globally. The 20-second spot starts with an elderly lady making tea for her and her husband in the morning, while romantic music plays in the background. As her husband comes down in his dressing gown they kiss and smile at each other, only to realise they have put the wrong false teeth in -- the woman has teeth too big for her mouth, while her husband has tiny teeth. The ad proves that Dymo his'n'her labels on their false teeth glasses would have solved the problem.

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Keywords:

BrandBuzz, Dymo, Television

Released: 24 August 2006

Credits

Project name
Smile
Client
Michael Kaplan and Chris Pieterse at Dymo labelling
Creative agency
BrandBuzz in New York
Production company
Lukkien, the Netherlands
Exposure
TV

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