Bubblicious 'beware the burst' by Youthography, Toronto

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A teen's act of anarchy over his otherwise normal suburban neighbourhood is featured in a TV spot for Bubblicious by Youthography, Toronto. In complete calmness, the boy introduces a piece of gum, and then stands defiantly while a series of pink bursts engulf his uneventful world. The world and the characters in it need to heed the warning "beware the burst" next time around. The spot is backed by a viral and print campaign.

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Released: 29 August 2006


Beware the Burst
Cadbury Adams – Bubblicious
Youthography, Toronto
Creative director, art director and writer
Sean Claessen
Brian Lee Hughes
Production company
Reginald Pike, Toronto
Director of photography
Andre Pienaar
Tom Evelyn
Matthew Kett, Panic & Bob, Toronto
Flame artist
David Whiteson, Crush, Toronto
Sound design
Imprint Music, Toronto
Youthography, Toronto

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