EA Battlefield 2 'warsome' by W&K Amsterdam

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The TV spot for the 'Battlefield 2 Modern Combat' game takes a fictional journalist and puts him in the middle of a digital battlefield to find out what is new in 'today's war'. Cheesy war correspondent Ken Chappel is seen in the middle of 'the greatest war on Earth' as he gives us the lowdown on all the action. The campaign comprises two executions which showcase features within the BF2MC game such as being able to wage war with up to 24 people at any one time.

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Released: 31 October 2005

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Credits

Client
Electronic Arts
Creative directors
Don Shelford, Joe de Souza
Art director
Anders Stake
Copywriter
Mike Farr
Account team
Anna Blank, Jill Ervine
Producer
Neil Henry
Media
Alex Barwick
Production company
Exposure Films UK
Director
Jake & Jim
Editor
Adam Marshall @ Joint/The Whitehouse
Post production
Smoke & Mirrors Productions UK
Audio post production
Grand Central Studios UK
Media agency
MediaCom

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