Marks & Spencer 'kidswear' by Rainey Kelly Campbell Roalfe/Y&R

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Rainey Kelly Campbell Roalfe/Y&R has created an ad execution for M&S's kids clothes that is very much reminiscent of the current autumn womenswear ads starring Twiggy and Erin O'Connor. The latest work shows a number of children playing, posing and prancing around London in a big yellow bus wearing the new range of clothes. And they do it all to the tune and style of 'Hey Hey, We're the Monkees' by The Monkees. The spot ends with the kids letting off a truckload of yellow balloons from the top deck of the open-top yellow bus. The strapline says: "Your Kids M&S."

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Released: 27 September 2006

Credits

Project name
Kidswear
Client
Steve Sharp, executive director marketing
Brief
Make a song and dance celebrating M&S's new stylish children's range
Creative agency
RKCR/Y&R
Creative team
Stuart Elkins & Graeme Cook
Planner
Lucy Howard
Media agency
Walker Media
Media planner
Katherine Baker
Production company
Knucklehead
Director
Joe Roman
Editor
Bill Smedley at Work
Post-production
MPC
Exposure
National TV

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