Pimm's 'Porridge', Mother

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The Pimm's campaign starring Alexander Armstrong as a nice-but-dim, Pimm's-obsessed man is becoming as much a part of the summer as the drink itself. The latest outing from Mother, 'porridge', sees our intrepid hero organising a barbeque in a prison yard, typically oblivious to the real situation, eventually pleading to be let back in after guards discover what he is doing.

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Keywords:

Mother, Pimm's, Television

Released: 18 April 2005

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Credits

Project name
Porridge 
Client
Russell Jones
Brief
Celebrate summer with Pimm's
Creative agency
Mother
Copywriter
Mother
Art director
Mother
Media agency
Carat
Production company
MPC
Director
Dougal Wilson
Editor
Joe Guest at Final Cut
Audio post-production
Factory Studios
Exposure
National TV

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