Sony DVD Handycam 'Shoot. Eject. Play. Simple' by Fallon

0.0 0 Votes

Sony is trying to change the image of home movies being all about birthdays, weddings and family parties, to show that the new DVD Handycam is making filming a much simpler experience.

Fallon has managed to recreate the sense of urgency we have in playing back our treasured footage by featuring a running sequence of young adults trespassing homes, offices and shops in their quest to get hold of a DVD player. 

Share On:

Released: 20 May 2005

Credits

Client
Sony DVD Handycam
Creative agency
Fallon
Production Company
Partizan
Group Account Director
Chris Willingham
Copywriter
Lawrence Seftel
Director
Thomas Hilland
Media buying
OMD UK

blog comments powered by Disqus