Sony DVD Handycam 'Shoot. Eject. Play. Simple' by Fallon
Sony is trying to change the image of home movies being all about birthdays, weddings and family parties, to show that the new DVD Handycam is making filming a much simpler experience.
Fallon has managed to recreate the sense of urgency we have in playing back our treasured footage by featuring a running sequence of young adults trespassing homes, offices and shops in their quest to get hold of a DVD player.