Sony DVD Handycam 'Shoot. Eject. Play. Simple' by Fallon

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Sony is trying to change the image of home movies being all about birthdays, weddings and family parties, to show that the new DVD Handycam is making filming a much simpler experience.

Fallon has managed to recreate the sense of urgency we have in playing back our treasured footage by featuring a running sequence of young adults trespassing homes, offices and shops in their quest to get hold of a DVD player. 

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Released: 20 May 2005

Credits

Client
Sony DVD Handycam
Creative agency
Fallon
Production Company
Partizan
Group Account Director
Chris Willingham
Copywriter
Lawrence Seftel
Director
Thomas Hilland
Media buying
OMD UK

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