FHM music TV channel campaign and channel identity

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Emap Performance Design and creative agency UP have created seven 15-second TV spots to promote FHM's new music TV channel.

This promo, as with the others, is attempting to capture the brand identity of 'sexy, funny and useful', well how many street cleaners have you seen in hotpants and knee high boots. As to why it starts with a windswept pooch that looks like he is promoting a dog shampoo, well that's definately funny.

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Released: 25 May 2005

Credits

Creative agency
Up
Production
Emap Performance Design
Creative Director
Jamie Balliu
Directors
Jamie Balliu/Up
Julian Marien
Art Director
Marco Ammanati
Producers
Jason Purvis
Liz Timms
Head of Creative and Design Emap
Alan Rawlings
Designers
Marco Ammanati
James Copeman
Music composition & Sound Design
Michael Palmer
Editor
Simon Baker

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