Pfizer's Viagra by Taxi

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Short but to the point. A businessman enters a lift and is asked by a colleague why he looks a little tired. "Up late? Thompson file?" he is asked but when he starts to relate the previous night's events, bleeped out and with his lips hidden by a blue Viagra pill, the other occupants of the elevator look at him shocked and disgusted.

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Released: 31 May 2005

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Credits

Project
Viagra
Client
Wayne Havlena, product manager, Pfizer Canada
Brief
Showcase Viagra users as happy, vital and satisfied customers
Creative agency
Taxi
Writer
Irfan Khan
Art director
Ron Smrczek
Planner
Maxine Thomas
Media agency
TMC Montreal
Production company
Partners Film Co.
Director
Joachim Back
Exposure
National TV

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