Sure 'go wild' by Lowe London

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Lowe London has created a follow-up to its Cannes Gold Lion-winning "stunt city" spot for Sure called "go wild". The ad, for Sure's Sport variant, is a celebration of football fans and their love of the game. It draws parallels between the passionate celebrations of fans and wild behaviour in the
animal world. Sea lions chant from a Tube platform at a train full of hyenas, bison are herded towards a stadium, bears battle over a game of football and mandrills celebrate wildly in a bar when their team scores. The ad features a vast numbers of real and computer-generated animals. "Go wild" is set to break in 15 territories across Europe and will air throughout the 2006 World Cup.

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Released: 29 March 2006

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Credits

Project
Go wild
Client
Nick Saunders, Rexona brand director, Unilever
Brief
Establish Sure/Rexona as the deodorant of choice for football fans
Creative agency
Lowe London
Writer
Tom Hudson
Art director
Lee Goulding
Planner
Anna Price
Media agency
MindShare
Media planner
Nick Henley
Production company
Independent/Biscuit Filmworks
Post-production
Framestore CFC
Exposure
Pan-European TV, press

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