Sure 'go wild' by Lowe London

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Lowe London has created a follow-up to its Cannes Gold Lion-winning "stunt city" spot for Sure called "go wild". The ad, for Sure's Sport variant, is a celebration of football fans and their love of the game. It draws parallels between the passionate celebrations of fans and wild behaviour in the
animal world. Sea lions chant from a Tube platform at a train full of hyenas, bison are herded towards a stadium, bears battle over a game of football and mandrills celebrate wildly in a bar when their team scores. The ad features a vast numbers of real and computer-generated animals. "Go wild" is set to break in 15 territories across Europe and will air throughout the 2006 World Cup.

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Released: 29 March 2006

Related Creative:


Go wild
Nick Saunders, Rexona brand director, Unilever
Establish Sure/Rexona as the deodorant of choice for football fans
Creative agency
Lowe London
Tom Hudson
Art director
Lee Goulding
Anna Price
Media agency
Media planner
Nick Henley
Production company
Independent/Biscuit Filmworks
Framestore CFC
Pan-European TV, press

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