Sure 'go wild' by Lowe London
Lowe London has created a follow-up to its Cannes Gold Lion-winning "stunt city" spot for Sure called "go wild". The ad, for Sure's Sport variant, is a celebration of football fans and their love of the game. It draws parallels between the passionate celebrations of fans and wild behaviour in the
animal world. Sea lions chant from a Tube platform at a train full of hyenas, bison are herded towards a stadium, bears battle over a game of football and mandrills celebrate wildly in a bar when their team scores. The ad features a vast numbers of real and computer-generated animals. "Go wild" is set to break in 15 territories across Europe and will air throughout the 2006 World Cup.