Diet Coke 'hunk' by VCCP

3.0 3 Votes

Aiming to be a 21st century reworking of the original 1990s "hunk", the execution introduces a trio of women office workers and the object of their lust. In this incarnation, three women enter a lift, each carrying a can of Diet Coke. After exchanging knowing looks it becomes clear that picking up office supplies is not the reason for the excursion. One of the women stops the lift between floors and hits the emergency button to call for assistance. Within seconds the "hunk, the lift engineer, lowers himself into their presence, much to the ladies' delight. The action is accompanied by the Etta James track 'I Just Wanna Make Love to You', which was re-recorded by Jocelyn Brown.

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Keywords:

VCCP, Coca-Cola, Television

Released: 24 January 2007

Credits

Client
Hilary Langan and Danielle Colbert
Creative agency
VCCP
Copywriter
Mark Orbine, Kim Gill, Mareka Carter
Art director
Mark Orbine, Kim Gill, Mareka Carter
Planner
Zoe Hamilton
Agency producer
Olly Calverley
Media agency
Vizeum
Media planner
Sian Stevens
Production company
Knucklehead
Director
Joe Roman
Editor
Tim Thornton-Allen at Marshall Street Editors
Post-production
Finish
Audio post-production
750 MPH

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