Diet Coke 'hunk' by VCCP

3.0 3 Votes

Aiming to be a 21st century reworking of the original 1990s "hunk", the execution introduces a trio of women office workers and the object of their lust. In this incarnation, three women enter a lift, each carrying a can of Diet Coke. After exchanging knowing looks it becomes clear that picking up office supplies is not the reason for the excursion. One of the women stops the lift between floors and hits the emergency button to call for assistance. Within seconds the "hunk, the lift engineer, lowers himself into their presence, much to the ladies' delight. The action is accompanied by the Etta James track 'I Just Wanna Make Love to You', which was re-recorded by Jocelyn Brown.

Share On:


VCCP, Coca-Cola, Television

Released: 24 January 2007


Hilary Langan and Danielle Colbert
Creative agency
Mark Orbine, Kim Gill, Mareka Carter
Art director
Mark Orbine, Kim Gill, Mareka Carter
Zoe Hamilton
Agency producer
Olly Calverley
Media agency
Media planner
Sian Stevens
Production company
Joe Roman
Tim Thornton-Allen at Marshall Street Editors
Audio post-production
750 MPH

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Diet Coke 'handbag' by Mother

Diet Coke 'handbag' by Mother

Diet Coke has launched a new ad under its 'Love it light' strapline.