Nike/Footlocker 'airvolution' by Wieden & Kennedy Amsterdam

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Six of Air Max's historical models are shown metamorphosing from one to the next in air-related transitions that chart their evolution through the years in the new Nike and Footlocker ad. The "airvolution" spot, created by W&K Amsterdam, shows the way Air Max has evolved from its first incarnation back in 1987 to the current version, the Air Max 360. The ad broke on April 24 on TV and will run for one month.

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Released: 25 April 2006

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Credits

Client
Nike/Footlocker
Project name
Airvolution
Client contact name
Paola Tubito/Pablo Zea/Thierry De Ridder
Agency
Wieden & Kennedy Amsterdam
Creative directors
Alvaro Sotomayor and Mark Hunter
Creatives
Anders Stake, John Cross
Producer
Laura Christie
Media
Paul Mukherjee
Executive creative directors
Al Moseley and John Norman
Executive producers
Tom Dunlap/Elissa Singstock
Production company
Digital Domain
Director
Brad Parker
Producer
Susan Long
Post-production company
Digital Domain
Media Agency
MindShare
Territories
Pan-European TV broadcast

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