Marmite 'mother' by DDB London

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DDB London has created a humorous ad for Marmite, the first viral film for the spread's Squeezy version. The ad follows a Marmite-eating mother whose breastfeeding baby takes a dislike to the taste of the spread and projectile vomits on her. The spot finishes with the words "Marmite Squeezy, you either love it or hate it". The upside-down squeezy version of Marmite, the brand's first product launch in 103 years, was unveiled in March.

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Released: 16 May 2006

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Credits

Agency Producer
Sarah Browell
Creative Team
Damien Bellon & Thierry Albert
Account Team
Tamsin Northridge, Jonathan Trimble
Client
Unilever Best Foods
Production Company
Mustard
Director
Rory Rooney
Editing
Piers @ Cut & Run
Exposure
viral

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