Viking 'more than a lifetime' by Publicis Conseil

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Viking, the lawnmower manufacturer, has launched a new TV spot for the release of a new mower. The ad, created by Publicis Conseil, is a funny spot highlighting the performance and longevity of the product. It follows the death of an old man stuck to his lawnmower while mowing his garden, which puts his whole family into a spot of bother with the funeral arrangements. Publicis Conseil aims to conduct an integrated campaign and to create word of mouth around the brand by broadcasting the video on the internet.

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Released: 23 May 2006


Advertising managers
Regis Guimont, Gilles Olleris
Publicis Conseil
Creative director
Olivier Altmann
Creative supervisor
Herve Plumet
Marc Rosier
Artistic director
Jean-Marc Tramoni
Agency management
Edouard Pacreau, Stephane Gaillard, Sacha Lacroix
Production TV
TV producer
Sam Fontaine, Pierre Marcus
Sound production
Boris Nicou, Wam
Mattias Schut
La Pac (Jean Ozannat)

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