Volkswagen 'rediscover your senses' by DDB London
DDB London is inviting drivers to rediscover their senses with the launch of Volkswagen's new convertible. The £2.5m campaign for the new coupe cabriolet, the Eos, aims to bring to life the way your senses are heightened to the outside world when you drive with the roof down. In the TV ad, a couple are shown driving across a countryside landscape and through a town. All the sounds and smells in the scenery, which drivers in a normal car wouldn't usually notice, are enormous. The campaign is supported by online advertising, including a microsite developed by Tribal DDB.