Volkswagen 'rediscover your senses' by DDB London

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DDB London is inviting drivers to rediscover their senses with the launch of Volkswagen's new convertible. The £2.5m campaign for the new coupe cabriolet, the Eos, aims to bring to life the way your senses are heightened to the outside world when you drive with the roof down. In the TV ad, a couple are shown driving across a countryside landscape and through a town. All the sounds and smells in the scenery, which drivers in a normal car wouldn't usually notice, are enormous. The campaign is supported by online advertising, including a microsite developed by Tribal DDB.

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Released: 20 June 2006

Credits

Project name
Rediscover your senses
Client
Heidi Cartledge, marketing communications manager at Volkswagen
Brief
Launch Volkswagen's new coupe cabriolet, the Eos
Creative agency
DDB London
Copywriter
Simon Veksner
Art director
Nick Allsop
Planner
Alex Huzzey
Media agency
MediaCom
Media planner
James Thomas
Production company
Blink
Director
Blue Source (Rob Leggatt and Leigh Marling)
Editor
Joe Guest, Final Cut
Post-production
MPC
Audio post-production
Clearcut
Exposure
National television, cinema, national press

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