Everyman 'notice your nuts' by Delaney Lund Knox Warren & Partners

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'Big Brother's Little Brother' presenter Dermot O'Leary stars in a viral campaign for The Everyman Male Cancer Campaign to encourage young men to check for testicular cancer. Created by Delaney Lund Knox Warren & Partners, the ad shows men going about their daily lives, each wearing a pair of giant 'comedy' testicles. As well as a group doing tai chi, a gardener strimming foliage and office workers in a lift, O'Leary, a patron of the charity, is seen presenting a TV show while wearing the same giant balls. The ad ends with the line: "Make your balls a bigger part of your life."

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Released: 07 November 2006

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Credits

Art Director
Adam Fish
Copywriter
David Feldman
Agency producers
Christian Lobo and Anita Nair
Director
Ben Gregor
Production company
Knucklehead
Post production
Framestore

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