McDonalds 'England' by Cossette Communication Marketing Toronto

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Cossette Communication Marketing, Toronto, has devised a spot to create awareness of McDonald's Sausage McMuffin, recently launched in Canada, which comes on an English muffin. In the ad, a man tries to explain to his friend the difference between a "regular" muffin and an English muffin. The "England" spot eventually sees the guy telling his friend not to go to England if he is concerned that he will end up with the wrong type of muffin.

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Released: 18 July 2006

Credits

Title
"England"
Client
McDonald's Canada
Agency
Cossette Communication Marketing, Toronto
Creative director
Bill Durnan
Associate creative directors
Marc Melanson & Marta Cutler
Copywriters
Stephen Stahl & Mike Cook
Art director
Mike Cook
Producer
Leanne McLellan
Director
James Haworth
Director of photography
Tico Poulakakis
Executive producer
Aerin Barnes
UK producer
Steve Plesniak
Line producers
Aerin Barnes, Shelly Hong
Editorial
Jason Stinson, Soda Post, Toronto
Animation
Juggernault, Toronto
Music House
The Eggplant, Toronto

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