Renault Clio 'Renault Clio sport' by Red Bee Media

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Carat has created an integrated campaign based on a short film by Red Bee Media to launch the Clio Renaultsport 197 in the UK. The 100-second film, which is a series of vignettes, takes its inspiration from the "French car, British designers" Clio brand theme. The film focuses on different features of the car. Each shot of the car is preceded by a vignette, which shows a pair of objects or people, one French one British. The soundtrack draws on contemporary British and French techno music. The film is being showcased as part of the Renault Clio Cinema preview activity, in conjunction with Carlton Screen and Metro, for the launch of 'Pirates of the Caribbean: Dead Man's Chest'.

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Released: 19 July 2006

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Credits

Project name
Va Va Voom
Client
Jonathan Wignall, national advertising manager, Renault UK
Brief
to launch the Clio Renaultsport 197
Creative agency
Red Bee Media
Copywriter
Julian Dyson
Art director
Julian Dyson
Media agency
Carat
Media planner
Julie Blake, Lisa Rippon
Media spend
£450,000
Producer
John Golley
Production company
Red Bee Media
Director
Julian Dyson
Editor
John Mayes, Marshall Street
Post-production company
Clear
Audio post-production company
Raj@GrandCentral
Exposure
Cinema

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