First Choice 'jump' by Beattie McGuinness Bungay

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Created by Beattie McGuinness Bungay for First Choice, this ad highlights the extra legroom the holiday company offers on its long-haul flights. The entire ad is shot against a blue sky and shows a number of people jumping in slow motion, giving the effect that they are floating in space. The idea is that it is a big sky, so why can't we have a little more space? The ad ends with the strapline: "That's why we're First Choice." The campaign will appear across TV, radio, press, online and cinema.

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Released: 17 August 2006


First Choice
Client contact
Andy Laurillard, head of marketing at First Choice
Beattie McGuinness Bungay
Pat Burns
Art director
Gavin McGrath, Bil Bungay
Agency Planner
Megan O'Grady Greene
Agency Producer
Jane Oak
Media agency
Walker Media
Production company
Joe Roman
Post production
Audio post production

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