BA & Google Earth 'longhaul' by Bartle Bogle Hegarty

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British Airways is linking up with Google Earth for an integrated advertising campaign to promote its World Offers flights sale, created by Bartle Bogle Hegarty, which handles the advertising for both companies. It consists of two TV spots, for short haul flights and long haul flights. The ads feature the spinning Google Earth globe. The first opens with the screen zooming in on Dubai. Over the top of the map, text written in cloud-style letters reads Heathrow-Dubai £239. The globe then spins around to Hong Kong and New York and their prices appear. It ends with an aerial shot of a young girl standing in a field, holding a kite. The second spot features BA's shorthaul destinations from Gatwick, such as Milan and Marseilles.

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Released: 06 September 2006

Credits

Project name
BA World Offers Promotion with Google Earth
Client
Jayne O'Brien, British Airways head of brands and marketing communications
Brief
To promote British Airways bi-annual World Offers sale
Creative agency
Bartle Bogle Hegarty
Creative team
Ben Malbon, planning director, with Adrian Rossi (AD) & Alex Grieve (CW)
Planner
Ben Malbon, planning director BBH London
Media agency
ZenithOptimedia
Media planner
Rob Day, business director
Editor
Angus Rooke, BBH
Post-production company
Framestore CFC
Audio post-production company
Wave
Exposure
UK National TV only, with supporting radio, outdoor and press.

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