Cingular 'girl' by BBDO Atlanta
BBDO Atlanta has launched a TV campaign to promote mobile phone operator Cingular's Pantech C300, which claims to be the world's smallest camera flip phone. The 30-second spots called "girl" and "boy" use a filmmaking technique that includes a graphical "hinge" in the ads to highlight the flipping of the phone. Both spots play up the Pantech C300's small proportions by positioning it side-by-side with other small objects. In "girl" objects such as a make-up compact, lipstick and an egg with a chick hatching are used. In "boy", a fortune cookie, a Post-It and a golf ball falling into a hole are used.