Cingular 'girl' by BBDO Atlanta

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BBDO Atlanta has launched a TV campaign to promote mobile phone operator Cingular's Pantech C300, which claims to be the world's smallest camera flip phone. The 30-second spots called "girl" and "boy" use a filmmaking technique that includes a graphical "hinge" in the ads to highlight the flipping of the phone. Both spots play up the Pantech C300's small proportions by positioning it side-by-side with other small objects. In "girl" objects such as a make-up compact, lipstick and an egg with a chick hatching are used. In "boy", a fortune cookie, a Post-It and a golf ball falling into a hole are used. 

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Released: 09 December 2006


Ad agency
BBDO Atlanta
Executive creative director
Susan Creadle
Creative director
Rich Wakefield
Jim Kelly
Account manager
Ami Weiner
Production company
The Ebeling Group
Adam Bluming, Convert
Art director
Jesse Benson
Director of photography
Martin Ahlgren
Adam Bluming
Executive producer
Mick Ebeling
Larry Ewing & Joyce Washington

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