Triple Velvet 'dress down' by Fallon

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Fallon's new work for Triple Velvet toilet paper continues with the brand's baby managing director theme. A series of 10- and 20-second spots highlight how soft the tissue actually is. In "dress down" the baby manager interrupts a meeting about Triple Velvet, wearing just his nappy with socks and shoes, to suggest a dress down Friday. Other spots feature the young leader being told by a nervous employee that he has food on his face after feeding himself at lunch and sharing his belief in the possibility of a softer world with his staff.

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Released: 02 October 2006

Credits

Project
Baby MD
Brief
Dedicated to making better toilet tissue
Client
Dieter Bocher, regional marketing director, and Sarah Hughes, brand manager, at SCA Hygiene
Creative agency
Fallon
Writer
Lawrence Seftel
Art director
Gary Anderson
Planner
Tamsin Davies
Media agency
Carat
Media planner
Clare Belsten
Production company
Outsider
Director
Ric Cantor
Editor
Adam Rudd, Final Cut
Post-production
The Moving Picture Company

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