Remington 'hobble' by Grey London

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Remington focuses on the controversial cliche that the better you look the easier life becomes in its latest advertising campaign to establish the brand as the first in electrical grooming products. Created by Grey London, "hobble" features a dishevelled young woman who falls over in the street and hurts her leg, while several people walk past without helping. After hobbling back to her apartment she transforms herself with a pair of Remington hair straighteners and is rushed to hospital by a number of very helpful and willing males. Once she reaches the hospital, the doctor carries her to a bed already occupied by a very unkempt and dowdy woman, who is promptly asked to vacate the bed for the more beautiful girl.

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Released: 11 October 2006

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Creative agency
Grey London
It's What's on the Outside that Counts
Executive creative director
David Alberts
Sam Hibbard & Alex Fraser
Rebecca Pople          
Production company
Lionel Goldstein             
Editor and editing company
Het Digitaal Geweld, Manu
Sound company
Post-production company
The Mill               
Media agency
Media planner
Fiona Shaw

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