Orange 'togetherness' by Fallon

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Orange is putting £9m behind a campaign to promote its broadband and mobile packages. The campaign introduces the new umbrella strategy "Togetherness", which aims to encourage people to keep in touch with each other throughout the year. The TV campaign features two animated characters, created by Aardman Animations. The wind-up creatures, which are stuck together, walk through towns, encountering people. When they stop, people have to wind them back up so they can continue on their way, keeping their "togetherness" going. The campaign will be backed by print, online and outdoor executions. The Togetherness idea will be used in future campaigns to raise awareness of Orange's animal packages, as well as promote new and existing products.

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Fallon, Orange, Television

Released: 31 October 2006

Credits

Project
Togetherness
Clients
Pippa Dunn, director of brand marketing; Rachel Macbeth, head of advertising; Noel Cottle, advertising manager
Brief
Orange makes it easy to stay close to friends and family all year round
Creative agency
Fallon
Writer
Lawrence Seftel
Art director
Micah Walker
Planners
Gareth Goodall and Rachel Barrie
Director
Ringan Ledwidge
Production company
Rattling Stick
Editor
Sam Snead
Post production
Speade
Audio post production
Wave
Media agency
Initative
Media planner
Sean Pattison
Exposure
National TV, Press, Poster

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