Heart 'feelgood' by Clemmow Hornby Inge

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A red hula-hoop becomes a metaphor for the feelgood factor in the new Clemmow Hornby Inge campaign for Heart FM. Unusually for a music-related brand, the ad begins in relative silence, as a hula-hoop rolls along a deserted city street. It is then picked up by a young woman, strolling along listening to a portable radio. As she continues her walk, at the same time giving an impressive hula display, she begins to pass more and more people who are also swinging hoops. At the end of the ad, the hula-hoops morph into hundreds of hearts. Heart is using the campaign to help build it from being a mere radio station to a lifestyle and entertainment brand. It is backing the campaign with below-the-line activity including hula masterclasses.

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Released: 01 November 2006

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Project name
Barnaby Dawe, managing director at Heart
To build Heart into a lifestyle and entertainment brand reaching beyond radio
Creative agency
Clemmow Hornby Inge
Creative director
Micky Tudor
Tom Skinner
Art director
Rick Standley
Planner (creative agency)
Cat Wiles
Agency producer
Savana Jones-Middleton
Media agency
Starcom & Naked Inside
Media planner
Shelley Cook & Andy Griffin
Production company
Thomas Thomas
Jim Gilchrist
Final Cut
Big Buoy
Audio post-production
Regional TV and cinema

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